Customer Experience is a commercial imperative

Customer experience is now critical to business success. In 2015, business leaders surveyed by Forrester ranked “improving customer experience” a higher priority than “growing revenue”.

Like any organization that wants to keep customers and win new ones, you’ve probably been directing a huge amount of effort into CX transformation. But are you leaving a critical channel out?

IVR: The channel that CX forgot

Read this for the lowdown on why CX efforts are overlooking Interactive Voice Response (IVR) – and why this is a really bad idea. You’ll find out:

  • How many customers still use the phone for service

  • What customers do when they have a bad service experience

  • How to tell if your IVR is letting your customers down

  • The impact of bad IVR on your organization

  • How to turn your IVR into a first-rate customer service experience

Get the guide and bring IVR into your CX fold. Complete the form and the guide will be emailed to you. 

* Forrester, DevOps Makes Modern Service Delivery Modern, December 2015

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