Customer experience is now critical to business success. In 2015, business leaders surveyed by Forrester ranked “improving customer experience” a higher priority than “growing revenue”.
Like any organization that wants to keep customers and win new ones, you’ve probably been directing a huge amount of effort into CX transformation. But are you leaving a critical channel out?
Read this for the lowdown on why CX efforts are overlooking Interactive Voice Response (IVR) – and why this is a really bad idea. You’ll find out:
How many customers still use the phone for service
What customers do when they have a bad service experience
How to tell if your IVR is letting your customers down
The impact of bad IVR on your organization
How to turn your IVR into a first-rate customer service experience
Get the guide and bring IVR into your CX fold. Complete the form and the guide will be emailed to you.
* Forrester, DevOps Makes Modern Service Delivery Modern, December 2015